“You want to wear some lace thong underwear? Go right ahead.”Īnd Fleur du Mal, an upscale lingerie line with stores in New York and Los Angeles, recently introduced a Fleur Pour Homme collection, including boxers made from sheer lace. Pendarvis added, were not the girlfriends, partners or spouses, but the male buyers themselves.
“We were blown away.” A racy collection with cherry-red harnesses and mesh crop tops was released this year for Valentine’s Day. “It sold out in 12 hours, the entire thing,” said Christiane Pendarvis, the brand’s chief merchant. Savage x Fenty, the lingerie brand started by Rihanna, released its first men’s collection in 2020. Campello said, referring to the company’s co-founder, Ugo Campello. That remains to be seen, but he did convince one of his toughest customers.
